[Continuous Media Optimization]

The Rundown

North American-wide omnichannel lead generation campaign.

Category

Continuous Media Optimization

Expertise

Continuous Media Optimization

Year

2018

BRP Spyder

The Spyder brand wanted to increase dealership visits by applying consumer insights discovered through the media optimization process.

Results

Thanks to an innovative media strategy, the number of leads redirected to dealerships nearly doubled, while the investment was nearly cut in half. When all was said and done, our efforts resulted in a 10% increase in dealership sales.