We solve problems and find opportunities
We solve problems and find opportunities
In a complex media landscape, every dollar should reach real potential.
Glassroom helps you see what’s working and know it’s driving value.
In a complex media landscape, every dollar should reach real potential.
Glassroom helps you see what’s working and know it’s driving value.
Together, we bring data to life
Adaptability is our biggest asset. Whether we’re building a custom role, finding the right expert, or plugging into your tech ecosystem, we stay agile. Guided by insight and foresight, we help you move faster and create lasting value from day one.
Trust starts with transparency
Media has changed, and so have expectations. Many marketers see agencies as costly middlemen—understandably so. When transparency fades, trust disappears. We’re here to bring both back.
We solve problems as a team
Great media decisions start with clarity. We share our knowledge, demystify the tools, and help you make choices with confidence. The more independent you are, the further we go together. That’s where our value lies.
Technology that amplifies human intelligence
We combine AI, automation and data visualization to amplify what humans do best. Built for clarity and impact, our tools uncover unseen opportunities and turn insight into growth.
Projects
Our impact, in all its forms
125th Anniversary Campaign
For its 125th anniversary, Desjardins rolled out a two-pronged media strategy to support a bold repositioning. In Québec, a full-funnel plan amplified a message of caring ambition. In the rest of Canada, the “We’re bigger than you think” campaign introduced the brand in low-awareness markets. Smart targeting, channel strategy and pacing drove strong gains in awareness and perceived performance.
Rethinking Financial Puberty
To build trust with young adults aged 18 to 30, Desjardins launched Table Rase, a content platform developed with Radio-Canada to address the financial anxiety many of them experience. A full-funnel media strategy drove qualified traffic via OOH, QR codes, bold social storytelling, retargeted tips and personalized offers. This personalized, traceable ecosystem continues to deliver strong results in 2025.
Optimizing Insurance Acquisition with SEM
In a market shaped by rising costs and tighter regulation, Desjardins reimagined its insurance acquisition strategy. A joint taskforce rolled out a value-based bidding model, shifting SEM investments toward high-value prospects. The result: acquisition targets hit 4.5 months early and lasting improvements in media efficiency.
Patient acquisition, redefined
Dermapure reworked its paid search strategy to prioritize value over volume. By linking offline conversions to ad performance, we shifted focus to high-potential new clients. The result: +210% in conversion value and +60% in total conversions.
Leaders
Together,
we make it
work
Meet the people who keep curiosity sharp, ideas moving and collaboration real.